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Navigating Sports Business

Mar 30, 2022

Former Oregon AD - Pat Kilkenny- is a close friend and advisor to many leaders in college sports, including Phil Knight, Bob Bowlsby, and Larry Scott. He shares the lessons he learned as an entrepreneur and how he applied them at Oregon. 


He and AJ Maestas discuss his transition to the world of college sports, and why...

Mar 23, 2022

Gretchen Sheirr - President of Business Operations for the Houston Rockets - spent 20 seasons with the team before ascending to her current role in 2021. 


Over that stretch, she pioneered new ticketing practices, and became one of our industry's leading experts on digital ticketing. She join AJ Maestas to discuss the...

Mar 16, 2022

Dr. Robert Cialdini is is the author of the best-selling book, Influence, and is an expert on psychology and human behavior. His research spans sports fandom, business, and beyond. He and AJ Maestas discuss the 7 principles of persuasion:

  • Reciprocity
  • Scarcity
  • Authority
  • Consistency
  • Liking
  • Social Proof
  • Unity



Mar 9, 2022

George Kliavkoff - Commissioner of the Pac-12 - on the 3 main factors he's focusing on for the conference's upcoming media rights negotiations, with the current deal expiring in 2024.


  1. Revenue
  2. Broad Distribution
  3. Competitive Advantage


The current media rights deal expires in 2024, so these negotiations will be...

Mar 2, 2022

Georgia Tech Director of Athletics - Todd Stansbury - joins AJ Maestas to discuss trending topics in college athletics, the challenges of running a modern athletic department, the future of the NCAA, and more.



2:05 - Todd’s career path

17:10 - Changes to collegiate athletics

23:35 - The NCAA’s evolving...