Preview Mode Links will not work in preview mode

Navigating Sports Business

Dec 29, 2021

Julie Uhrman - Co-Founder and President of Angel City FC - on launching the club in the crowded LA sports marketplace, and the vision that she and the team share that helps them stand out from the crowd. 

Listen to the full episode here:


Dec 22, 2021

Oracle is one of the most respected brands in sports marketing. Ariel Kelman - EVP and Chief Marketing Officer - joins the show to highlight his strategy for utilizing sports sponsorships that tell a story.

 

He shares why Oracle's partnership with Red Bull Racing is a perfect platform to highlight the ways that...


Dec 15, 2021

Amiel Sawdaye - SVP & Assistant GM for the Arizona Diamondbacks - discusses how a team can enter a rebuilding phase without tanking for draft picks. He also talks about how his team can be competitive despite having roughly half the payroll of the other teams in the NL West. 

 

Listen to the full interview here:


Dec 8, 2021

Gene Smith has been Director of Athletics at Ohio State for 17 years. He joins the show with AJ Maestas to discuss the current state of college athletics, plus the impact that NIL and a possible CFP expansion will have on the landscape.

 

Gene also shares lessons he learned from his parents at a young age that helped...


Dec 1, 2021

Ryan DeVos - VP, Shareholder Engagement for the Orlando Magic - on the importance of keeping the Magic brand fresh and continuing to innovate while also paying homage to the team's history. He also touches on how a commitment to data and analytics is helping the team succeed from a business...