Sep 27, 2023
Sep 20, 2023
Shawn Quill – National Sports Industry Leader at KPMG – on the importance of measuring your sponsorship portfolio to determine ROI. He also talks about finding deals that align with your brand's value, and give benefit to your partner beyond writing a check.
Sep 13, 2023
Stu Halberg – CEO of Logitix – on what actually drives ticket purchasing. The surprising takeaway is that price is not as critical as once thought, at least compared to factors like, quality of the teams or performers, timing, and availability of other events in the area.
Sep 6, 2023
Steve Lauletta - President of 23XI Racing - details what it's like to build a NASCAR team from the ground up alongside Michael Jordan and Denny Hamlin.
He and AJ Maestas discuss the role of sponsorship in NASCAR and how it differs from other sports properties. They also touch on 23XI's unique positioning and their...