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Navigating Sports Business

Aug 11, 2021

With decades of experience working for Nike, Adidas, and later Reebok, Sonny Vaccaro is one of the most significant figures in the history of sports marketing.

His work played a large role in shaping the current marketing landscape in college athletics. Beyond that, his personal war with the NCAA, and his recruiting of Ed O'Bannon to the now famous Supreme Court case, had a direct impact on the implementation of NIL rule changes in 2021.


2:05 - Name, Image, Likeness

6:10 - Sonny & the NCAA

10:30 - Ed O’Bannon & the Supreme Court 

13:35 -  The future of college athletics

19:00 - Injustice - in sports and in history

27:40 - Sonny’s marketing gameplan

44:00 - Sonny’s legacy

There's a lot more to Sonny Vaccaro's story than we could fit into one podcast. Learn more in Sonny's documentary: Sole Man.

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