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Navigating Sports Business

Dec 21, 2022

Sam Kennedy - President & CEO of the Boston Red Sox and Chief Executive of Fenway Sports Management - on operating a team with a storied history and the challenges of meeting fan demand for a perennial World Series contender.


He and AJ discuss his career evolution from starting in a baseball front office to managing Fenway Sports Group's portfolio of properties including Liverpool FC, and the Pittsburgh Penguins. He also addresses rumors about a potential acquisition into the NFL or NBA.


Sam grew up a Red Sox fan, down the street from Fenway Park, and he was high school classmates with Theo Epstein. He shares with AJ how that friendship, along with mentorship from Larry Lucchino, led to them both having successful careers in baseball.



2:10 - Growing up near Fenway Park

8:50 - The Fenway Sports Group portfolio

14:55 - What’s next for FSG? 

23:55 - MLB’s future (RSNs, rule changes, future of the game)

41:50 - Rapid Fire Questions


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