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Navigating Sports Business

Feb 15, 2023

Following the news that Disney will be consolidating ESPN and ESPN+, we take a look back at our interview with Burke Magnus - President, Programming & Original Content at ESPN.


He shares his thoughts on current state of broadcasting, and the gradual transition to streaming. He also discusses using ESPN+ and other digital platforms to reach sports fans where they are, and to cover a wider range of events.


Listen to the full episode here:


Read more about Disney's plans for the consolidation of ESPN here:


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