Apr 17, 2024
Meredith Batcheller –
Head of Global Sports Marketing at Adobe – explains the tech
integration behind their partnership with Major League
Baseball.
Using Adobe's
technology, MLB is able to create customized messaging for fans
entering ballparks. The partnership allows Adobe's marketing team
to reach MLB's evolving fanbase.
Listen to the full
episode here: https://nvgt.com/podcast?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=124923b48ee30a1f41faf912f015cec9
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