Preview Mode Links will not work in preview mode

Navigating Sports Business

Apr 17, 2024

Meredith Batcheller – Head of Global Sports Marketing at Adobe – explains the tech integration behind their partnership with Major League Baseball.
Using Adobe's technology, MLB is able to create customized messaging for fans entering ballparks. The partnership allows Adobe's marketing team to reach MLB's evolving fanbase.
For more insights, visit our LinkedIn page or learn more about Navigate at