Dec 22, 2021
Oracle is one of the most respected brands in sports marketing. Ariel Kelman - EVP and Chief Marketing Officer - joins the show to highlight his strategy for utilizing sports sponsorships that tell a story.
He shares why Oracle's partnership with Red Bull Racing is a perfect platform to highlight the ways that their technology are utilized by the team. When meeting with potential partners, he always looks for tech-focused organizations that would be utilizing Oracle's services whether or not there was a sponsorship deal in place.
2:20 - Red Bull Racing/F1
9:25 - Premier League
16:25 - Ariel’s background
27:00 - Transitioning during COVID-19
33:05 - How to make a deal with Oracle
35:30 - Metaverse
40:20 - Rapid Fire Questions