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Navigating Sports Business


Jul 20, 2022

In recognition of last night's MLB All-Star Game, we're showcasing this highlight from MLB Chief Strategy & Operations Officer, Chris Marinak, on how Gen Z is redefining sports fandom, particularly when it comes to baseball. 

 

He mentions the league's Play Ball campaign, which brought the Capital One PLAY BALL PARK to LA for All-Star Week, and is aimed at increasing youth baseball participation of all kinds. 

 

Listen to the full episode here: https://nvgt.com/podcast/?ppplayer=98f56b6dd6dca41729f186d12a4d1251&ppepisode=2851a5f7dea5f6aea766ed8b766e71fd

 

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